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This domain states the following, "A grassroots movement designed to foster creativity in the hearts and hands of hair care professionals nationwide." We analyzed that the web site stated " Select cities will experience a three-day activation in which our team of veteran stylists lead the charge in connecting with local salons, educating them on inspiring products and techniques, and giving back to the community from behind the chair." It also stated " We are on a road trip with a mission to bring back the passion for the profession - one individual at a time. Find us over at Flickr." The header had Hair as the highest ranking search term. It was followed by Hairstylist, Stylist, and Hairdresser which isn't as ranked as highly as Hair. The next words they uses is Hair Care Professional. Salon was also included and could not be seen by search engines.